Accepting freelance projects · Manila, Philippines

IT, Software, and
Digital Marketing Consultant
in the Philippines.

Freelance consultant for web design, web development & digital marketing. I bridge the creative and technical sides so your idea becomes something real.

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Manila Philippines Digital Creator Consultant Digital Marketing Web Designing Web Developer Software Engineer
Quezon City Cubao Makati Bonifacio Global City Intramuros Palawan Boracay Siargao Cebu Baguio Tagaytay Davao Vigan Bohol
Freelance Consultant

Web Design, Development & Digital Marketing

One of the books I’ve written have gone beyond the page. It helped open doors for other professionals, connecting them with remote opportunities and new ways to make a living.

I'm currently accepting freelance projects as a consultant, web designer, web developer, and digital marketer — from Quezon City and Cubao to anywhere in the Philippines, and remotely for clients around the world.

Let’s talk about your project
2011
Turning JPEG designs into WordPress themes since
200+
AI tools connected to my workflow
4+
Published books as an author
1
Nationwide writing competition won (Petron)
What I do

Comfortable between the creative and technical sides.

Custom WordPress themes, motion-heavy interfaces, and marketing that understands the audience.

01

Web Design & UI/UX

Visual hierarchy, intuitive interactions, and consistency. Good UI makes information understandable; UX makes the whole journey effortless.

02

Web Development & WordPress

Custom themes built around your business — performant, responsive, SEO-ready, plugin-compatible, and fully editable in the native block editor.

03

Digital Marketing

Audience, message, market — and why someone should care. Strategy that connects the creative work to real results.

04

Motion & Lottie

Lightweight vector animation for interfaces, micro-interactions and storytelling — motion that has a reason, not decoration for its own sake.

05

AI-Augmented Workflow

Claude, ChatGPT, Fable, Higgsfield AI and more — combined with traditional development. AI gives possibilities; human judgment decides what’s worth keeping.

06

Consulting & Writing

Author of four books, Agile Project Management and Google certified. Clear thinking, clear language, and the endurance to launch.

Portfolio · Digital Creator

Chanel and the House That Creaked

An animated story created as a digital creator — storytelling, rhythm, composition, and motion with a reason.

Chanel and the House That Creaked animation thumbnail
Chanel and the House That CreakedAnimation · YouTube · Digital Creator, Manila
WordPress · Motion

Motion website → fully functioning WordPress theme

Converted a motion-based digital experience into a high-performance WordPress theme that stays flexible and editable.

Branding

JPEG → WordPress

Turning design inspiration into launch-ready front-end systems.

AI + UX

Creative systems with judgment

AI-assisted workflows paired with human taste, structure and strategic clarity.

Philippines in motion

Tourist places, carried by an endless visual current.

A non-clickable, continuously moving gallery of places across the Philippines.

Boracay boat and tourists in Aklan
Boracay · Joey Razon for PNA · Public domain · Wikimedia Commons
Chocolate Hills in Bohol
Bohol · Philip Nalangan · CC BY-SA 4.0 · Wikimedia Commons
El Nido shore in Palawan
El Nido · Jo Hannah Asetre · CC BY-SA 4.0 · Wikimedia Commons
Mayon Volcano seen from rice fields
Mayon · Xtian Mike · CC BY-SA 4.0 · Wikimedia Commons
Banaue Rice Terraces in Ifugao
Banaue · Jon Rawlinson · CC BY 2.0 · Wikimedia Commons
My story

I grew up around books, games, the internet, and the idea of making things work.

AI is incredibly powerful. It can accelerate research, generate code, create images, help with writing, analyze information, prototype ideas, and make certain parts of development dramatically faster. But AI does not eliminate the need for critical thinking, judgment, taste, or artistic direction. A tool can generate something technically impressive and still miss the point.

A designer still has to know what should exist in the first place.

A developer still has to understand whether something is actually functional, maintainable, secure, responsive, and appropriate for the people who will use it. A digital marketer still has to understand the audience, the message, the market, and why someone should care. And a creative person still has to make decisions about composition, rhythm, emotion, hierarchy, typography, movement, and restraint.

I currently have more than 200 AI tools connected to my Google account, and I've worked with or have access to advanced AI models and creative systems, including Claude, ChatGPT, Fable, Higgsfield AI, and others. I'm particularly interested in how these tools can be combined with traditional web development and creative work rather than simply used as shortcuts.

I've also figured out how to build my own WordPress themes, with a strong emphasis on performance, responsiveness, search-engine optimization, mobile usability, and compatibility across different screen sizes and devices. My current WordPress site is still relatively new and in beta, so it is still being indexed by Google and other search engines, but the underlying work is something I've built and tested myself.

More recently, I've personally converted a motion-based website into a fully functioning WordPress theme. It works with WordPress plugins, has its own templates, works with the native WordPress editor, and is highly customizable. The idea is to combine the flexibility of WordPress with the visual quality and movement of modern motion websites.

UI · UX · Motion

This is where UI and UX become particularly important.

Good UI

Not simply about making a website look beautiful. It makes information understandable — visual hierarchy, where to look, intuitive buttons, and consistency throughout.

UX goes deeper

Before, during, and after. Can they find what they need? Do they understand the business within seconds? Does the site feel effortless or frustrating?

Motion with a reason

Motion guides attention, establishes hierarchy, and gives a brand personality. But if everything moves, nothing feels important.

Lottie & lightweight animation

I'm particularly interested in visual assets similar to those found on LottieFiles. Lottie is an animation format that allows designers and developers to use lightweight, scalable animations on websites and applications. Instead of relying entirely on large video files or heavy GIFs, Lottie animations can be created from vector-based animation data and rendered smoothly across different devices — useful for interfaces, illustrations, loading states, micro-interactions, product demonstrations, and animated storytelling.

A custom WordPress site brings it together

Instead of forcing a business into the limitations of a generic theme, a custom theme can be built around the actual needs of the business. Its templates, components, typography, layouts, interactions, and functionality can be designed intentionally — while staying compatible with WordPress's native editor and plugins.

You can control the underlying structure. That makes a difference in performance, customization, maintainability, responsiveness, accessibility, SEO, and the ability to add new features later. A website that actually belongs to its brand.

Digital CreatorConsultantManilaPhilippinesWeb DesigningSoftware EngineerDigital MarketingWeb DeveloperQuezon CityCubao
Background

Eventually, you have to build something.

Author, web designer, web developer, software engineer, and digital marketer — with Agile Project Management and Google certifications.

I'm also the author of at least four books, which probably explains some of my obsession with language, storytelling, and how people perceive information.

My background sits somewhere between technology and creative work. But I've always believed that certificates are only part of the story. Knowledge matters. Training matters. Credentials matter. But eventually, you have to build something.

You have to launch the website.
You have to keep going when the first version doesn't work.

For me, that endurance is one of the most important parts of working on a real-world project. Technology changes quickly. Tools change even faster. What matters is being willing to keep learning, keep experimenting, and actually see a project through from an idea into something people can use.

From the blog

Notes on design, code & marketing.

View all posts
Reach out

If you have an idea that needs to become something real, feel free to reach out.

If you're working on a website, digital product, creative project, or marketing idea and need someone who can move comfortably between the creative and technical sides of the work, I'd be happy to hear what you're building.

ManilaQuezon CityCubaoPhilippinesDigital CreatorConsultantDigital MarketingWeb DesigningWeb DeveloperSoftware EngineerPalawanBoracayCebu