Khadijah Maulion Masorong: Author, Writer, Web Designer, Digital Marketer & Consultant | Quotes & Insights
Khadijah Maulion Masorong doesn’t pick one lane. She writes books and wins writing competitions. She builds WordPress websites from scratch. She runs digital marketing strategy for small businesses. And she blends all of it together.
If you’re here because you’ve read one of her books, seen a site she built, or are weighing whether to hire her, here’s the answer: Khadijah Maulion Masorong is a Manila-based author, writer, web designer, digital marketer, and consultant who founded Ivory Miracle, a freelance web design and digital marketing practice serving clients across the Philippines and internationally. This profile pulls together her credentials, her approach, and her own perspective so you don’t have to piece it together from scattered posts.
Who Is Khadijah Maulion Masorong?
Khadijah is a creative and technical professional working across four connected disciplines: writing and authorship, web design, digital marketing, and consulting. She founded Ivory Miracle to serve small businesses, startups, and remote clients globally with custom WordPress websites and digital marketing strategy.
What separates her from typical single-skill freelancers is how she moves through a digital project. Most web designers don’t write. Most writers don’t code. Khadijah handles all three: she writes the copy, designs the interface, builds the WordPress theme, and then runs the marketing strategy to get it in front of people. That full-stack storytelling-to-strategy approach shows up in everything she does.
What She Does
- Author and writer: Published four books and won nationwide writing competition recognition, giving her a narrative foundation most technical consultants lack.
- Web designer and WordPress developer: Designs and builds custom WordPress websites, moving from tools like Figma straight through to a live, functioning theme.
- Digital marketer: Develops marketing strategy for small businesses and startups, folding search visibility, content, and positioning into the same process used to build the site.
- Consultant: Advises clients on combining writing, design, and marketing decisions instead of paying three separate vendors.
Based in Manila, Serving Worldwide
Khadijah operates out of Manila, a hub for Southeast Asian freelance web design and digital marketing talent. Working remotely, she takes on clients well beyond the Philippines – a pattern common among region-based freelancers who serve North American, European, and Australian businesses on flexible time zones. Ivory Miracle runs as a remote-first practice: discovery calls, design reviews, and handoffs all happen online.
Quick facts
| Detail | Value |
|---|---|
| Name | Khadijah Maulion Masorong |
| Roles | Author, writer, web designer, digital marketer, consultant |
| Based in | Manila, Philippines |
| Company | Ivory Miracle |
| Core specialties | Custom WordPress theme development, digital marketing strategy, Lottie motion design, AI-augmented creative workflows |
| Notable background | Published author, nationwide writing competition winner, Agile Project Management and Google certifications |
Career Path
Her credentials matter more when you see how they connect.
From Writing Competitions to Published Author
Her professional story started with words, not with a laptop and design tools. Early in her career, Khadijah won recognition in a nationwide writing competition – the kind of win that requires consistency and craft before any client work begins. That competitive writing background trained her to think in structure, pacing, and audience, the same skills that later shaped how she writes website copy and marketing content.
She’s published four books. Writing one book requires discipline and long-form thinking most "content writers" never practice. Four books signal a different instinct when writing for clients: she thinks about full arcs, not just landing page paragraphs.
Moving Into Web Design and Development
At some point, the writing skills became technical ones. She moved into web design and WordPress development, taking visual designs and turning them into responsive, functioning websites rather than handing that off to someone else. This is where her multi-disciplinary approach became a business model: a client needing copy didn’t need to hire a second person for the site, and a client needing a site didn’t need a third person for the marketing.
Founding Ivory Miracle
That combination of skills became Ivory Miracle, her Manila-based web design and digital marketing consultancy. The name reflects the pairing at the center: creative work (writing, design, motion) paired with technical execution (WordPress development, marketing infrastructure), delivered by one contact instead of a scattered team. Since founding it, she’s taken on projects from full custom WordPress builds to ongoing marketing strategy work for small businesses and startups.
Khadijah as Author and Writer
Writing is where her professional story begins, and it still shapes every project she takes on.
Books and Competition Recognition
Khadijah has written and published four books. Book publishing details like titles, genres, and dates are best verified directly through her author channels and Ivory Miracle’s site, since self-published and independent titles don’t always show up in major retailers. What’s confirmed: four completed, published books represent meaningful long-form writing work, well beyond what most freelance "writers" produce.
Her nationwide writing competition win is a credibility marker worth noting. Nationwide competitions draw entries across a country’s aspiring and established writers, and placing or winning means standing out against a large, unfiltered field. That achievement is hard to fake and easy to verify – exactly the kind of signal that separates a genuine writing background from a resume line.
Services: Copywriting, Content Strategy, Brand Voice
Beyond books, Khadijah offers writing and writing-adjacent consulting through Ivory Miracle. That includes website copywriting, content strategy, and guidance for clients who need their brand voice settled before design begins. For those interested in how strong writing pairs with personal development and habit-building, Ivory Miracle’s content library includes deep breakdowns like the Tuesdays with Morrie summary and themes guide and The Power of Habit summary and habit loop guide, useful references for seeing how she approaches turning long-form writing into actionable insight.
Khadijah as Web Designer & WordPress Developer
This is where her writing background and technical skills visibly meet. A website is, after all, structured writing wrapped in a visual interface.
Custom WordPress Themes, Not Templates
Khadijah builds custom WordPress themes rather than relying on pre-made templates. The distinction matters. A template is built for the broadest possible audience and then stripped down; a custom theme is built around one business’s actual content, voice, and growth plans from the first line of code.
Ivory Miracle’s guide on custom WordPress themes versus templates for small businesses and what a custom WordPress theme really is break down the technical side.
Why custom beats templates:
- Templates limit you to someone else’s layout logic. Custom themes are built around your content.
- Templates often carry unused code from features you’ll never use, slowing load times. Google has confirmed this affects both user experience and search ranking through Core Web Vitals.
- Custom builds give tighter control over accessibility, covered in Ivory Miracle’s accessible web design checklist.
- A custom theme grows with your business instead of forcing a rebuild once you outgrow it.
WordPress Block Editor and UI/UX
Her design work runs through the WordPress block editor, the native content-building system in WordPress since version 5.0, per WordPress.org’s documentation. Working fluently in the block editor rather than defaulting to third-party page builders keeps sites leaner and easier for clients to maintain after launch. Ivory Miracle’s block editor design services page and its comparison of the block editor versus page builder plugins explain why that choice matters for long-term ownership.
Featured Project: Motion Design to WordPress Theme
One clear demonstration of her process is a project that took a motion-heavy design and turned it into a fully functioning WordPress theme, documented in Ivory Miracle’s Figma to WordPress case study. The project matters because it shows the handoff most freelancers struggle with: getting a polished visual design from a tool like Figma into a website that loads, functions, and holds up on mobile. For those wanting the step-by-step version, Ivory Miracle publishes a Figma to WordPress how-to guide and a walkthrough on converting a JPEG design into a working WordPress theme for clients starting with static mockups.
Khadijah as Digital Marketer & Consultant
Building the site is half the job. Getting people to it and turning attention into results is the other half.
Digital Marketing Strategy for Small Scale
Khadijah’s marketing work is built for small businesses and startups rather than enterprise budgets. That means prioritizing channels and tactics with measurable returns quickly, instead of running every playbook at once. Ivory Miracle’s content covers this in five digital marketing strategy examples for small business, startup-focused strategy examples, and a seven-step digital marketing strategy guide for SMBs. The digital marketing strategy services page outlines current service details.
AI-Augmented Workflows
Khadijah works with over 200 AI tools as part of her creative and technical process, including Anthropic’s Claude, OpenAI’s ChatGPT, Fable, and Higgsfield AI. She uses these as accelerants for research, drafting, and iteration – not replacements for the judgment calls that actually decide whether a design or piece of writing works. Ivory Miracle documents this in its guide to AI-powered web design workflows that avoid generic-looking sites and its AI tools for web design that work in practice.
Certifications: Agile and Google
Khadijah holds an Agile Project Management certification and Google certifications. Agile Project Management, a framework built around short, iterative work cycles rather than one long fixed plan, is widely documented by the Project Management Institute. It shapes how she structures client projects: work gets delivered in reviewable stages instead of a long silent build. Her Google certifications add verified, standards-based knowledge on the marketing and analytics side, credentials issued directly through Google’s certification programs.
What clients get working with Khadijah:
- A single point of contact across writing, design, development, and marketing strategy
- Custom WordPress development instead of a generic template
- Agile-style staged reviews instead of one final reveal
- Marketing backed by Google-certified knowledge, not guesswork
- AI-augmented speed on research and drafting, with final creative decisions made by a human
- A process shaped by someone who has written and published books
Quotes & Insights
Credentials tell you what someone has done. Her words tell you how she thinks.
On AI and Human Judgment
"AI tools can draft, generate, and speed up almost every stage of a project, but they cannot decide what a client actually needs to say to their audience. That judgment still has to come from a person who understands the brand, the story, and the goal behind the work."
On Motion and Animation
"Motion on a website should never exist just because it is possible. Every animation I add has to earn its place by guiding attention or clarifying a step in the user’s journey. Otherwise it’s just noise with a transition curve."
On Bridging Creative and Technical Work
"Writing a book and building a WordPress theme are more alike than people expect. Both require you to think about structure before you think about decoration, and both fail if you skip that step to get to something that just looks finished."
On Building Ivory Miracle
"I built Ivory Miracle around the idea that a client shouldn’t need three different freelancers to get a website, a marketing plan, and a voice that actually sounds like them. One person who understands all three parts can move faster and keep everything consistent."
Who Should Hire Khadijah?
Not every consultant fits every client. Being direct about fit saves everyone time.
| Who | Best service | Why it works |
|---|---|---|
| Small business owners | Custom WordPress site plus digital marketing strategy | Combines the build and growth plan under one workflow, detailed in Ivory Miracle’s SMB marketing strategy guide |
| Startups building a first website | Web design and UI/UX plus brand copywriting | Moves a founder from concept to functioning site without hiring separate vendors, detailed on the web design and UI/UX services page |
| Remote international clients | Full consulting across writing, design, and marketing | Built for asynchronous, time-zone-flexible collaboration |
| WordPress site owners outgrowing templates | Custom theme development or template migration | Solves long-term limits covered in the custom themes versus templates guide |
| Authors and writers | Author-focused web design with content strategy | Draws on her published-author experience to represent writer voices accurately |
Clearest Fits: Small Businesses and Entrepreneurs
Small business owners often need speed and clarity more than complexity. Khadijah’s combined design-and-marketing process gets a functioning, professional site live and immediately starts driving traffic, instead of treating the website as a finished product that sits untouched.
Clearest Fits: Startups
Startups need to move fast on limited budgets without looking rushed. A custom-built WordPress theme paired with sharp copy from someone who has published books tends to close the credibility gap better than stock templates.
Clearest Fits: Remote International Clients
Because Ivory Miracle operates remote-first from Manila, clients anywhere work on the same terms as local ones: video calls, shared design files, staged Agile reviews, and asynchronous updates that respect time zones.
Here’s a video where Khadijah introduces Ivory Miracle’s freelance IT, web design, and digital marketing consulting work directly.
How to Work With Khadijah Masorong and Ivory Miracle
If the profile above answered "who," this section answers "how."
Services Offered
- Custom WordPress theme development, detailed on the custom WordPress theme development page
- Web design and UI/UX, covered on the web design and UI/UX services page
- Digital marketing strategy for small businesses and startups, outlined on the marketing strategy services page
- Motion and Lottie animation integration for WordPress sites, explained in the Lottie animation versus video backgrounds guide
- Writing and content strategy, drawing on her published-author background
The Process
- Discovery call: A conversation about goals, audience, and pain points, whether you need a site, marketing plan, or both.
- Design and content planning: Wireframes, copy direction, and structural plan, often starting in Figma before code gets written.
- Build phase: Custom WordPress theme development, reviewed in Agile stages rather than one long build, outlined in how the design process works from inquiry to launch.
- Marketing setup: Strategy and content plans go live with the site, not months after, based on frameworks in Ivory Miracle’s marketing strategy examples for startups.
- Launch and ongoing support: Site goes live with a clear plan for what’s next, including maintenance and iteration.
Portfolio and Client Feedback
Prospective clients can review project outcomes and client feedback on Ivory Miracle’s reviews and results page and check pricing for web design and development work before booking. For those comparing freelance options against larger platforms, Ivory Miracle’s breakdown of Toptal alternatives for web design and development and Codeable and Toptal alternatives for WordPress hiring offer context on how a solo multi-disciplinary consultant compares to large marketplaces.
Frequently Asked Questions
Who is Khadijah Maulion Masorong?
Khadijah Maulion Masorong is a Manila-based author, writer, web designer, digital marketer, and consultant, and founder of Ivory Miracle, a freelance web design and digital marketing practice.
What does Khadijah do professionally?
She writes and publishes books, designs and builds custom WordPress websites, develops digital marketing strategy for small businesses and startups, and consults on projects combining all three.
Where is she based?
She’s based in Manila, Philippines, and works remotely with clients internationally.
What is Ivory Miracle?
Ivory Miracle is the freelance web design and digital marketing consultancy Khadijah founded, offering custom WordPress development, UI/UX design, and marketing strategy.
What books has she published?
She has authored four published books. Specific titles and release details are best confirmed through her author channels and Ivory Miracle’s site.
What was her nationwide writing competition win?
Early in her writing career, she won recognition in a nationwide writing competition, reflecting a sustained, verified writing background before her technical and marketing work.
What certifications does she hold?
She holds Agile Project Management certification and Google certifications relevant to digital marketing.
Does she build custom themes or use templates?
She builds custom WordPress themes rather than relying on pre-built templates, covered in Ivory Miracle’s custom themes versus templates guide.
How does she use AI tools in her workflow?
She uses over 200 AI tools, including Claude, ChatGPT, Fable, and Higgsfield AI, to speed up research, drafting, and iteration, while keeping final creative and strategic decisions in human hands.
Who should hire her?
Small business owners, startups building a first website, remote international clients, and WordPress site owners who’ve outgrown templates are the clearest fits.
Where can I see her portfolio?
Project examples and client feedback are available on Ivory Miracle’s reviews page, alongside case studies like the Figma to WordPress project.
The Person Behind Ivory Miracle
Strip away the job titles: someone who started by winning a writing competition and publishing books, then kept adding skills instead of picking one lane. That path is why Khadijah’s work reads differently than most freelance portfolios. The copy sounds like it was written by an author, because it was. The websites work because someone who understands both design and code built them, start to finish. The marketing strategy fits because it was built by someone applying Google-certified knowledge and Agile project structure to a real project, not a generic checklist.
If you’re here to decide whether to hire her, the next step is simple: review the Figma to WordPress case study, check the client reviews, and start a conversation through Ivory Miracle directly.
Sources
- WordPress Block Editor Documentation, WordPress.org
- Core Web Vitals, web.dev by Google
- Project Management Institute
- Google Career Certificates, Grow with Google
- Claude, Anthropic
- ChatGPT, OpenAI
My right hand does not know how much my left hand has given, and vice versa. Over the years, I have given to orphanages, street children and their families, the elderly, women seeking livelihood opportunities, widows, and people who are on the fringes of society. My logic is simple: I never want anyone to feel as though they have been forgotten by society. Sometimes it does not take much. People on the streets have actually smiled at me simply because I gave them a cookie. That smile can stay with you much longer than you expect. No one should feel forgotten. I’m a little like the city that raised me. My favorite food is beef pares, tenderly cooked beef simmered for several hours until the meat practically melts in your mouth. Its taste cannot easily be contained by a poverty of vocabulary when it is cooked just right, and the stew is simply the icing on the cake. In a strange way, it reminds me of the beautiful ways God has arranged my heart through my unique experiences in life. Manila itself feels like a melting pot, no pun intended, of food, beverages, languages, art, people, contradictions, and real life. I think I have become a little like the city that raised me. Read About Me.
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